A group of ten healthcare professionals, including men and women of diverse ages and ethnicities, posing together in a medical facility with white walls and wooden flooring.
Dr Chad Bradford Scottsboro functional medicine doctor

About Bradford
Wellness Co.

Our Story

After returning from advanced herbal medicine training in California, Dr. Chad Bradford, a dedicated family physician, envisioned and founded BWCo., now known as Bradford Wellness Company. His mission was clear from the beginning: to bridge the gap between traditional medicine and natural healing, providing patients with a more complete, personalized approach to wellness. 

Two medical professionals, smiling and posing in a bright medical office with large windows.

At Bradford Wellness Company, our purpose has always been to serve our community…

by delivering the highest quality care, products, and services rooted in both science and nature. We believe true health is achieved by addressing the whole person—mind, body, and lifestyle—rather than simply treating symptoms. 

Dr Chad Bradford in a dark suit and glasses is smiling and talking to a group of women seated at a table, working on a laptop, in a bright office with large windows.

What began as a small retail space focused on herbal products has grown into a comprehensive wellness destination.

Today, BWCo. offers a wide range of services designed to support optimal health, including:

  • Premium herbal and natural supplements

  • Peptide therapy and advanced wellness protocols

  • Intravenous (IV) nutrient therapy

  • Bio-identical hormone replacement therapy

  • Medical weight management programs

  • Aesthetic and rejuvenation services

Our approach blends the wisdom of traditional healing practices with modern medical advancements. By combining natural supplementation with routine medical care, we have seen remarkable improvements in patient outcomes, energy levels, and overall quality of life. 

Dr. Bradford and staff talking at a white reception desk in an office with wood-paneled walls.

Since opening our doors in 2016, Bradford Wellness Company has experienced steady and meaningful growth. This growth is not just measured in numbers, but in the lives we’ve impacted. Our patients trust us to guide them on their wellness journey, and we take that responsibility seriously by staying committed to education, innovation, and individualized care. 


We are passionate about empowering people to take control of their health. 


Functional medicine doctor talking with patient in supplement dispensary.

Through education, personalized treatment plans, and high-quality products, we aim to help every patient feel their best and live with confidence.

As we continue to grow, our mission remains the same—to advocate for a balanced approach to health by spreading awareness of natural medicine, supporting preventative care, and helping our community thrive. At BWCo., wellness isn’t a trend—it’s a lifestyle.

Live Well.

Dr. Chad Bradford

Functional Doctor in Scottsboro AL

Dr. Bradford and two women, seated at a desk with office supplies and a laptop, looking at the same screen.
A smiling male doctor with a stethoscope around his neck, standing at a white desk with a computer and office supplies, in a modern office with wooden wall panels and a neon sign in the background.

Dr. Charles Raymond Bradford IV grew up in Scottsboro, Alabama, where life was simple and medicine was always close. His father was a family physician, and some of Chad's earliest memories were made in hospital hallways.

That world shaped him. After graduating with honors from Auburn University and the University of Alabama at Birmingham School of Medicine, he completed his Family Medicine residency in Huntsville before returning home to build a practice from the ground up.

Dr. Chad Bradford wearing a light pink patterned shirt, sitting on a wooden chair in an indoor setting.

But it was his own health journey that transformed the kind of doctor he became. A diagnosis of Rheumatoid Arthritis gave him a patient's perspective on chronic illness  and a firsthand understanding of what conventional medicine alone can and can't do. Growing up around farms, gardens, and homemade remedies, he had always respected the healing power of nature. That respect eventually led him to pursue training in herbal medicine and Traditional Chinese Medicine, weaving those principles into his clinical practice.

He has also walked through personal valleys, including his decision to pursue sobriety in June 2022, that deepened his empathy and clarified his purpose. Today, Dr. Bradford blends clinical expertise with functional and integrative medicine, helping patients reduce unnecessary medications and get to the root of what's driving their health challenges. He believes healthcare is about more than treating illness. It's about educating, empowering, and walking alongside people at every stage of life.

His purpose is simple: to serve, to heal, and to help others live fully.

OUR HEALTH CARE TEAM

  • Dr. Chad Bradford

    Owner & Founder

  • John Moore CRNP

    Wellness CRNP

  • A woman with long brown hair and blue eyes wearing a black uniform standing indoors in front of a light-colored wall.

    Amy Blackwell

    Wellness Coordinator

  • A woman with long brown hair smiling, wearing a black top, sitting in a room with white walls and a plant in the background.

    Haley Epps LPN

    Wellness Nurse

  • A woman with long, dark braid, wearing gold hoop earrings, a gold chain with a cross, and a sleeveless tan knitted top, smiling indoors with a light wall background and a green plant partially visible.

    Isabelle Moreno

    Marketing Coordinator

Live Long. Live Free. Live Well.